How To Increase The Domain Authority Of A Website?
The Domain Authority is the number indicator that literally indicates the authority of your website. This too is an important aspect of SEO or Search Engine Optimization because this will help you increase the visibility of your website by ranking high on different search engines. You may know SEO as something that is only concerned with the content of your website alone but it is much deeper than that.
Domain Authority essentially predicts how high a website will rank on search engines. It is slightly different than page authority as that tells you the score for a single page on your website, not the website as a whole. It is the domain authority that will predict this score for you. Many SEO experts in Delhi and many other prominent cities use this as a measure to understand the standing of a website.
What is Domain Authority?
It is a ranking score developed by Moz that will predict how well a website will do on search engines depending on how well it has been optimized. This numbering system was developed by Moz but other websites have their metrics of measuring this number. However, it is important to note this domain authority is not used by Google and does not affect any of the rankings there. SEO experts still consult and take an estimate of this number to get a good idea of where they stand right now.
This is important for you to understand because Moz may not follow the exact updates on SEO policies and strategies like Google. Therefore, it may not be a good indicator of white, black or grey hat SEO. At the same time, it is not the job of the domain authority to get into the nitty-grittys of.
However, this shows where you stand in terms of your off-page SEO, not just on-page SEO. The number of backlinks you have to link your web page to affect this number primarily. The higher- quality links you have, the better it is for your website. This is also why small businesses should focus on inbound links more as this is what facilitates the domain authority to be an actual indicator.
Should You Want the Highest Score Possible?
No, it is not always the case that you should get the highest possible score in domain authority. This is because this is a relative score. So, you have to look at the scores of your direct competitor because they are the main competition you are competing against. Let us look at this practically, within your first year of business, you cannot really compare yourself with products available at Amazon, for example. However, you have to compete with the local vendors around you or the popular services in that area, to begin with. Give yourself time to grow. The domain authority will tell you exactly how much you need to work on your website, in a numerical sense.
Therefore, you have to understand that this is a competitive tool. There is nothing such as a good or bad score in domain authority.
What Can You Do to Increase Your Domain Authority?
Linking Root Domains: You need to focus on creating or linking root domains with a variety of websites. For example, if you have 10 links with just 1 website, you still just have 1 root domain linked to your web page. This is why you need to work on approaching different websites altogether. This is particularly important for businesses that are just starting out. It is important that you link the root domain with high-quality websites to give more credibility to your website. Instead of comparing domain authority scores with a “big company”, try root linking with them. It will give your work more credibility.
Content is Still Important: Even if off-page SEO is being talked about, the content of your website is still important. This even affects basic things like the kind of URL you will have for a particular page. However, your content also determines the kind of websites you have to compete with, which the domain authority is anyways informing you about. Also, content is the most basic component that will fix the base for all your rankings for the website. SEO is not dependent on a particular factor alone, but an amalgamation of everything together.
Keywords: Content would automatically lead to the kind of keywords you have on your website. It is important that those keywords are not only compatible with the search engine or even if they are compatible with what your targeted audience wants. Therefore, your keywords have to be friendly to that particular search engine. Your content has to incorporate the keywords seemingly, that they do not look oddly placed. This is important in a larger connotation as well. The keywords also affect the URLs f each individual page, which will be used to link the domain to other websites.
These are just some basic ways in which you can keep a check on your domain authority and the ways in which affects your website, as a whole.
Get the Right Help: You need to hire an SEO expert who will guide you throughout the optimization process of your website. It is preferred if you have someone within your locality only. This is because you need to be in constant touch with them. So, you need to consult with an SEO expert in Delhi if that is what suits you. But you have to take someone’s help because you can read up on all these aspects of SEO. However, you ultimately need someone to implement these changes for you. More importantly, they will be able to analyze these aspects a lot better and formulate a better strategy for you. It can happen that you may have read a particular strategy that may have worked elsewhere, but it is not always the case that it will work for you as well. So, go ahead and consult an SEO expert.