A Quick Guide To Search Engine Optimization
Search engine optimization is a process of increasing the quality and quantity of website traffic by getting traffic from free or organic search results such as Google, Bing and Yahoo. It collects the information from all the websites and shows them according to their ranking. To increase the ranking the keys are:
1. Words used
Proper or specific keywords should be there in the article information so that search engines can detect them and show the results right.
2. Titles
Proper title should be there.
3. Links
The websites containing a lot of links are attracted by the search engines.
4. Words in links
The words in the links should contain specific keywords for a search engine to identify the content.
5. Reputation
The reputation of the websites also matters and the number of users daily visits and the content it contains should be useful.
These above keys are implemented by SEO Expert in Delhi. For Optimizing a website it includes editing content, adding content and modifying HTML and other coding to increase its ranking and decrease barriers to indexing activities. Indexing means to collect and stores data fast and accurate information needed by the user.
In SEO, search engines work by computer programmed algorithms that dictate engine behaviour.
What people search is keywords for search engines through which they search results.
Search engine optimization and local search engine (Local SEO) are two different things, it mainly focuses on optimizing the business for users entering the local search for its product or service. In the mid-1990s webmaster and content providers started optimizing the websites for search engines. It uses complex mathematical algorithms to interpret the information a user required. Search engines like Google, Bing, Yandex and Yahoo use crawlers to find the pages for their algorithmic search results.
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What is a Search Engine?
Search Engine is used to obtain the information from the huge database of resources available.
They have become an important aspect of day to day tool for finding the required information.
Search Engines are important for both users and site owners who try to optimize their website for increasing there ranking. As users use google and other engines daily for billions of searches, there is a huge scope of online business and content publishers to attract people to their site for free.
There are different kinds of search engines:
1. Crawler based search engines
All these search engines use a crawler or bot or spider to crawl and index the new content to the database. Example: Google, Bing, Yahoo, Baidu, Yandex.
2. Human search engines
It is based on human-based activities for listing and indexing. The site owner submits a description of the site to the directory. Summitted site is reviewed manually and added inappropriate category.
3. Hybrid search engines
It uses both crawlers and manual indexing for listing the site.
4. Other special search engines
Other than the above search engines, they can be categories depending on their usage.
In earlier days, human-powered search engines were used as an important source of information. But as the world is moving towards automation and artificial intelligence, the search engines like Google and Yahoo are getting benefitted by it.
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